I work across marketing, cultural communications and creative production, finding the right way to get projects and brands seen, felt and remembered.

My work brings together strategy, storytelling and visual thinking. That can start with understanding an audience or shaping an idea, then move into the writing, design and production that brings it to life. I’ve worked across theatre, festivals, exhibitions, arts organisations, podcasts and the heritage sector. Everything from national tours and rebrands to independent artists and experimental projects.

In practice, I might be digging into audience behaviour, building a campaign from the ground up or finding its look and voice. Alongside the creative side, I use research, reporting and live platform data to understand what people are responding to, then adapt accordingly.

What excites me is creating work that makes someone stop and pay attention. Great ideas should connect a project with the people it was made for. They should also give them a reason to care.

I’ve worked with artists, producers, organisations, venues and media teams: